HubSpot is a CRM platform that consists of tools and integrations you need for marketing, sales, content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you use them together. A social media management tool is software designed to help businesses in creating, publishing, monitoring, and managing social media platforms. One of the most popular tools is HubSpot's Social Media Management Tool. This tool has ranked as one of the best social media management tools of 2022 because of the numerous easy-to-use, helpful features their tool has.

Features of Hubspot’s Social Media Management Tool

Publishing

First off, this tool allows users to connect and toggle between multiple accounts while having the ability to upload and schedule posts right away or up to three years in advance. This feature can be quite helpful for businesses that like to plan long-term. Also, within this tool, there are linkable campaigns for specific social posts that allows users to trace traffic to the correct source. This tracking feature will help your business know exactly where your traffic is coming from and can heavily influence your social media marketing strategy. Another exceptional component of this tool is that it has the option to attach images, videos, or even emojis to posts. Adding these aspects to your post has proven to increase relatability and engagement among your social media target audience. Lastly, one great addition to this tool is the integration between HubSpot and Canva; therefore, you can design and post beautiful images from Canva to your social media platforms within HubSpot.

Monitoring

HubSpot’s tool does more than just let you schedule posts to your social media. It also allows you to monitor social mentions and engage with your audience. The monitoring tool gives businesses access to all inbox activity, new followers, likes, retweets, interactions, and conversations. And each of these reports can be filtered by the specific platform. Tracking these performance metrics can break down the overall performance on an individual post or specific social media platform.  

Analytics Reporting

One of the last but most convenient features of HubSpot’s social media management software is its social reports tool. This tool gives businesses access to data about their social media performance, meaning you can view and track analytics about your audience/followers, number of published posts, top-performing posts, interactions, clicks, shares, and impressions. In addition, if your business uses YouTube, you are able to track video metrics like shares, watch time, and average view duration. Also, on top of that, users are able to customize data ranges for reporting and even compare separate data ranges to compare the performance of each period of time. 

Overall

The HubSpot social media management tool is an all-in-one tool that can take your social media to the next level. HubSpot assists in every aspect of your social media because it provides a place to create, upload, and schedule posts while having the capabilities to connect with your audience and access valuable performance data. Of course, there are other tools on the market, but HubSpot continues to stand out among competitors due to the ease of use, features, and capabilities their tool possesses. If you’re ready to get started? Check out our Social Media Management Service or contact us to learn more about how Greyphin can help your business grow using social media!