150 Fresh Marketing Stats for 2024

Marketing is changing in 2024. Are you ready?

To make sure you have the information you need to grow your business in the coming year, we’ve compiled 150 marketing stats that define every sector of digital marketing. Whether you’re looking for information about SEO, content marketing, or lead generation, you’ll find it here.

We’ve divided this list up into the following categories:

• SEO statistics
• PPC statistics
• Social media statistics
• Web design statistics
• Content marketing statistics
• Email marketing statistics
• Video marketing statistics
• Lead generation statistics
• Miscellaneous marketing statistics

Keep reading for the full list of digital marketing statistics, or feel free to skip to a specific section. Then be sure to subscribe to Revenue Weekly, our email newsletter, to get more helpful digital marketing information delivered straight to your inbox!

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SEO statistics

To kick off our list of digital marketing statistics, we’ll start with the most widely used (and arguably most successful) marketing strategy: Search engine optimization (SEO). SEO is where you optimize your web content to rank high in relevant search results where potential leads can find you.

Here are 20 SEO stats to know in 2024:

1. Organic search is the top traffic source for all websites.
2. Around half of all marketers say that SEO has a better return on investment (ROI) than any other marketing strategy.
3. Less than 1% of users make it to the second page of Google search results.
4. 68% of all online experiences start with a search engine.
5. 68.7% of all clicks in Google go to the top three organic results.
6. The first organic search result in Google has an average click-through rate (CTR) of 27.6%.
7. 18% of people search for a new query without clicking on any of the results for their original search.
8. Google’s top three ranking factors are high-quality content, page experience, and links.
9. 30% of all mobile searches relate to a specific location.
10. The average length of keywords for the top 10% of ranking sites in Google is 3.2–3.5 words.
11. For small businesses, the average SEO budget is around $500 per month.
12. Backlinks account for 30% of your Google page score.
13. 12.29% of all Google searches include featured snippets.
14. 97% of the websites appearing on page one of Google have at least one image on them.
15. Around 50% of U.S. consumers use Google voice search each day.
16. More than 8.5 billion searches are performed on Google every day.
17. The close rate for SEO leads is 14.6%.
18. 46% of all searches in Google are local.
19. Google’s algorithm uses over 200 different ranking factors.
20. 40% of users will leave a website that takes longer than three seconds to load.

PPC statistics

While SEO involves earning a top spot in organic search results, you can also use pay-per-click (PPC) advertising for a faster approach. With this strategy, you can display paid ads at the top of Google search results and on third-party websites.

Here are some of the best PPC stats as we head deeper into 2024:

1. 90% of Internet users encounter paid ads in Google search results.
2. 65% of users click on ads when making purchases.
3. Paid search accounts for 39% of the digital advertising that businesses use.
4. Paid search ads can increase brand awareness by up to 80%.
5. 42% of consumers say that they trust paid ads.
6. On average, SMBs invest 7x more into PPC than they do into SEO.
7. 50% of users can’t distinguish between paid and organic search results.
8. Businesses that use Google Ads earn (on average) $8 for every $1 spent.
9. 84% of advertisers either use or plan to use Google Ads.
10. 65% of small- to medium-sized businesses (SMBs) run PPC campaigns.
11. Google Shopping Ads generate 85.3% of all clicks on Google Ad campaigns.
12. PPC ads can be 5x more effective on mobile devices than on desktop ones.
13. The average conversion rate of PPC is 50%.
14. The top three paid ads on a search results page receive 46% of the clicks.
15. 19% of businesses identify PPC as their most profitable marketing channel.
16. The average CTR for an ad in first position is 6.3%.
17. Personalized ads drive 30% more sales than non-personalized ones.
18. The average conversion rate for PPC overall is 2.35%.
19. People who click on paid search ads are more likely to make purchases than those who click on organic results.
20. 43% of advertisers say that lead generation is their main reason for using Google Ads.

Social media statistics

Sites like Facebook and Instagram are some of the best places to reach your target audience, no matter what you sell. That’s why social media marketing is an important marketing strategy.

Here are some social media statistics to help you improve your marketing campaigns:

1. There are an estimated 5.17 billion social media users across the globe.
2. 75% of Internet users research brands on social media.
3. Instagram ads reach almost 30% of all Internet users.
4. 94% of Internet users have social media.
5. 71% of people who have a positive brand interaction on social media will recommend that brand to friends and family.
6. The majority of social media marketers post multiple times a week.
7. 90% of Instagram users follow at least one business.
8. Facebook is the most-used social media platform by advertisers.
9. 21% of adults in the U.S. are on TikTok.
10. 56% of marketers intend to increase their TikTok marketing budget.
11. The average social media user spends over 2.5 hours on social media every day.
12. Social media ads make up 28.8% of all paid advertising spend.
13. 37% of businesses market themselves on LinkedIn.
14. 52% of online brand discovery happens through social media.
15. Almost 80% of all time spent on social media happens on mobile devices.
16. In 2024, TikTok is expected to pass 2 billion users.
17. Visual content formats are 40x more likely to get shared on social media.
18. 86% of social media users prefer user-generated content to influencer marketing.
19. 28% of American adults use LinkedIn.
20. Facebook and Instagram are tied for the highest ROI across social media platforms.

Web design statistics

All of your digital marketing ultimately leads back to your website. So, if your website isn’t optimized to retain traffic and drive conversions, all of your marketing will go to waste. That’s why it’s so crucial to invest in good web design.

Here are some web design statistics to keep in mind for 2024:

1. 94% of the first impressions people get of your brand will come from your web design.
2. It takes approximately 0.05 seconds for a user to form an opinion about whether or not they like a website.
3. A smooth user experience (UX) can increase CTR by as much as 400%.
4. Low conversion rate is the top reason that businesses redesign websites.
5. The main metrics that businesses track to measure website performance are sales, leads, conversion rate, total monthly visitors, and CTR.
6. 40% of users say they appreciate photos and images on company websites.
7. 90% of users will switch to a competitor’s site after having a poor website experience.
8. 60% of users say that usability is one of the most important characteristics of an online store.
9. Website visitors spend 75% of their time on a page above the fold.
10. Users spend 5.94 seconds, on average, looking at the main image on a site.
11. 38.5% of web designers say that outdated web design is the top reason that people leave websites.
12. 42% of users will leave a website because it functions poorly.
13. 84.6% of users prefer a clean, organized web design over a cluttered, crowded one.
14. When page load times go from 1 second to 3 seconds, the chance of visitors leaving the site increases by 32%.
15. 59% of users prefer to use websites that are attractive and well-designed than sites that look plain.
16. 73.1% of web designers think that non-responsive design is the main reason people leave websites.
17. The first 10 pages in Google search results have an average page load time of 1.65 seconds.
18. 61% of users have a higher opinion of mobile-friendly websites than they do of non-mobile-friendly ones.
19. 88.5% of web designers name “flat design” as the current most popular visual design trend.
20. The first five seconds of page load time have the highest impact on conversion rates.

Content marketing statistics

If you want people to discover and visit your website, there needs to be something on your website to draw them in. That’s where content marketing enters the picture. By creating content like blog posts and articles on your website, you can get those pages ranking in search results and establish your expertise in your industry.

Here are some of the best content marketing statistics in 2024:

1. 73% of B2B marketers use content marketing.
2. 70% of B2C marketers use content marketing.
3. 50% of marketers plan to invest more money in content marketing in 2024.
4. 83% of marketers say that content quality is more important than content quantity.
5. 56% of the businesses that use blog posts report that they’re effective.
6. The average person spends approximately 7 hours per day consuming content.
7. 47% of content marketers find success by researching their audience.
8. Looking at businesses that invest in content marketing, 51% of them publish content every day.
9. Organic search results are the most popular channel for distributing content.
10. Around 50% of all marketers outsource at least some of their content marketing.
11. 25% of marketers use audio content (like podcasts) as part of their strategy.
12. 33% of businesses say that adding images and videos to their blog posts helps them perform better.
13. 82% of marketers actively invest in content marketing.
14. 55% of businesses intend to create more content and post more frequently in the future.
15. 61% of businesses said that updating existing content was their most effective content marketing tactic.
16. 91% of companies use video content as part of their content marketing strategy.
17. More than 60% of marketers measure their content marketing success by how many sales it drives.
18. 70% of users would prefer to get information from blog posts than from traditional advertisements.
19. Content marketing generates 3x as many leads as traditional marketing methods.
20. 33% of businesses perform a content audit twice a year.

Email marketing statistics

Email marketing has been one of the most valuable marketing strategies for literal decades, and it’s not going anywhere anytime soon.

To help you better understand the value of email marketing and how to get the best results from it, here are 20 email marketing stats:

1. 89% of marketers view email marketing as their primary lead generation channel.
2. 99% of users check their email every single day.
3. 37% of businesses plan to increase their email marketing budgets.
4. Email marketing can earn businesses $44 for every $1 spent.
5. 61% of people prefer to be contacted by businesses through email.
6. The majority of marketers send 2 or 3 emails each day.
7. The average email open rate is 26.8%.
8. Emails are 26% more likely to get opened if they have a personalized subject line.
9. 59% of consumers say that marketing emails affect their purchase decisions.
10. 81% of SMBs identify email as their main customer acquisition channel.
11. 31% of businesses use email marketing.
12. Marketers have seen their revenue go up by as much as 790% due to using segmented campaigns.
13. 77% of B2B marketing companies send out an email newsletter as part of their marketing.
14. “Welcome” emails have an 82% open rate, the highest of any email type.
15. Segmented email campaigns have a 30% higher open rate and a 50% higher CTR than unsegmented ones.
16. At least 50% of all emails get read on mobile devices.
17. Cart abandonment emails have an open rate of 45%.
18. 42.3% of people will delete emails that aren’t mobile-friendly.
19. Automated emails generate 320% more revenue than those that aren’t automated.
20. 73% of marketers state that email marketing is important to a company’s success.

Video marketing statistics

Website content, social media posts, emails… we’ve talked about all of these strategies already. But what’s one thing you can use across all of them? Video content! Using videos in your marketing campaigns is one of the best ways to increase engagement.

For that reason, here are a few valuable video marketing statistics to know:

1. 31% of businesses post 2–4 videos each month.
2. 88% of companies identify video marketing as a key part of their digital strategy.
3. 72% of consumers say they’d rather learn about a product or service in a video format.
4. Businesses that use video marketing can grow their revenue 49% faster than those that don’t use it.
5. 86% of businesses say video marketing has helped them increase website traffic.
6. 91% of companies use videos in their marketing campaigns.
7. People are 35% more likely to continue watching a personalized video than a non-personalized one.
8. 91% of consumers want to see more video content from companies.
9. 65% of businesses add captions to their videos for accessibility purposes.
10. Over a billion hours of video content are viewed on YouTube every day.

Lead generation statistics

The end goal of marketing is to earn revenue. But to do that, you first need to drive sales. And to do that, you need to generate leads. Leads are people who have an active interest in your business, products, or services, but aren’t yet ready to convert.

To help you generate more leads, here are a few useful stats to keep in mind:

1. 50% of businesses view lead generation as their top marketing priority.
2. 53% of marketers say that over half their budget goes toward lead generation.
3. When you follow up with an online lead within five minutes, you increase their chances of conversion by 900%.
4. The average conversion rate from leads to customers is around 4%.
5. 60% of marketers say that inbound marketing is the best method for generating high-quality leads.
6. 80% of new leads never convert into customers.
7. Outsourcing lead generation can help businesses drive results that are 43% better.
8. 41% of businesses struggle to follow up with leads quickly.
9. 61% of marketers consider lead generation to be their most challenging task.
10. Nurtured leads make purchases that are 47% bigger than non-nurtured ones.

Miscellaneous marketing statistics

To wrap up our list of marketing stats, we have a handful that didn’t fit perfectly into any of the previous categories. These cover a variety of random facets of marketing, from review management to mobile apps.

Keep reading for some more helpful marketing facts:

1. 88% of small businesses actively track their online reputation.
2. 27% of the global population shops for products and services online.
3. Around 62% of marketers use a customer relationship management (CRM) platform for their marketing analytics.
4. 82% of consumers still use print ads when deciding what to buy.
5. 72% of customers say they only engage with personalized marketing.
6. 82% of consumers want to buy from companies that share their values.
7. Over 80% of brands use affiliate marketing.
8. 54% of marketers hire freelancers to help build their campaigns.
9. The average conversion rate of a landing page is 2.35%.
10. 80% of customers will only download apps from companies they know and trust.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$6 billion

In client revenue

24 million

Leads for our clients

7.14 million

Client phone calls

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